PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ALAT TULIS KANTOR PADA UD. ZAM-ZAM DI BTP KOTA MAKASSAR

Authors

  • Della Awalanda Saputri Author
  • Mahyus Universitas Islam Makassar Author

DOI:

https://doi.org/10.55638/bisnis.v1i1.10

Keywords:

Purchase Decision, Word of Mouth

Abstract

Test and analyze the influence of Word of Mouth on Office Stationery Purchasing Decisions at UD. Zam-Zam at BTP Makassar City. Uses quantitative research which aims to determine the influence or relationship between two or more variables. This research uses simple linear regression data analysis techniques, t hypothesis testing and coefficient of determination tests to measure the hypothesis using statistical product and service solution (SPSS 16) software. The word of mouth variable or variable Zam-Zam at BTP Makassar City.

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Published

2024-08-24

Issue

Vol. 1 No. 1 (2024)

Section

Articles

How to Cite

PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ALAT TULIS KANTOR PADA UD. ZAM-ZAM DI BTP KOTA MAKASSAR. (2024). Innovation For Quality Business Admin And Technology (INQUBATE), 1(1), 1-4. https://doi.org/10.55638/bisnis.v1i1.10