Pengaruh Influencer Marketing Dan Pemasaran Di Era Digital Terhadap Loyalitas Konsumen Gen Z (Studi KasusPada Toko Citra Cosmetik & Swalayan Di Daya). Innovation For Quality Business Admin And Technology (INQUBATE), [S. l.], v. 2, n. 1, p. 78–85, 2025. DOI: 10.55638/bisnis.v2i1.250. Disponível em: https://jurnal-fisip.uim-makassar.ac.id/index.php/bisnis/article/view/250.. Acesso em: 27 jun. 2026.