The Role of Digital Marketing in Decision Making Buying Fashion Products on TikTok Study on Students of Fisip Islamic University of Makassar. Innovation For Quality Business Admin And Technology (INQUBATE), [S. l.], v. 3, n. 1, p. 36–42, 2026. DOI: 10.55638/97b79q08. Disponível em: https://jurnal-fisip.uim-makassar.ac.id/index.php/bisnis/article/view/587.. Acesso em: 28 aug. 2026.