“Pengaruh Influencer Marketing Dan Pemasaran Di Era Digital Terhadap Loyalitas Konsumen Gen Z (Studi KasusPada Toko Citra Cosmetik & Swalayan Di Daya)”. 2025. Innovation For Quality Business Admin And Technology (INQUBATE) 2 (1): 78-85. https://doi.org/10.55638/bisnis.v2i1.250.