The Role of Digital Marketing in Decision Making Buying Fashion Products on TikTok Study on Students of Fisip Islamic University of Makassar. BISNIS [Internet]. 2026 Aug. 24 [cited 2026 Aug. 26];3(1):36-42. Available from: https://jurnal-fisip.uim-makassar.ac.id/index.php/bisnis/article/view/587