The Impact of the Sinjai Police Department’s Public Relations Educational Content on Public Awareness of Public Safety and Order

Abstract

This study aims to measure and analyze the influence of educational content produced by the Public Relations Department of Sinjai Police through social media on the community's awareness of Public Safety and Order (Kamtibmas). A quantitative approach was employed using survey methods and statistical analysis to examine the relationship between content quality and community awareness levels. The results indicate that educational content has a positive and significant effect on community awareness, with a correlation coefficient of 0.835 and an explanatory variance of 69.8%. These findings support the Hierarchy of Effects theory and highlight the importance of engaging visual content in improving public literacy and awareness regarding security issues. This research provides empirical evidence for police institutions to develop more effective and data-driven digital communication strategies