Persepsi Pemilih Pemula mengenai Gaya Komunikasi Gibran Raka Buming Raka dalam Pilpres 2024

Abstract

This study aims to determine the perception of new voters regarding Gibran Raka Buming Raka's communication style in the 2024 presidential election. In this context, the presidential election is one of the important moments in Indonesia, where prospective leaders need an effective communication style strategy, so that they can attract voters from various groups including new voters. New voters who are mostly millennials and gen z have unique characteristics, this is a parameter for the general election. Gibra Raka Buming Raka, including gen z, certainly already has a strong public speaking profile in the media so that he can easily attract new voters. His political experience makes him an interesting figure so that it becomes a hot issue to discuss in the 2024 presidential election contest